SME International

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Case Study Description Cost Reduction Growth Risk
New Market Entry

One of Australia's oldest and proudest textile brands had a good sales record in the domestic market but had struggled to expand into new markets

SME International performed a market entry strategy which identified the most advantageous overseas market as well as identifying the most appropriate channel (eCommerce)

In 6 months, SME International planned and executed the brands launch on Asia's largest B to C eCommerce channel

Subsequently, SME operated the marketing and supply chain for the overseas sales as well as penetrating the B to B distribution delivering historical record sales in the first year

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Market Entry Strategy

This family-owned Australian company creates high-quality, gluten-free nutrient-dense foods sourced and produced in Australia.

The owner had a real ambition to access new market and they were going to sign an exclusive deal with a local wholesale company who promised to help them into new markets via multi-channel distribution. SME performed a market entry strategy and risk assessment which identified a significant risk in the offline channels. As a result the owner avoided a significant investment and was provided with the direction for a new on-line product range

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Brand Enhancement

This established organic personal care Australia brands were seeking to achieve scale in the Chinese market.

Although the owners were originally from China they still struggled to increase their sales. SME International helped the owner shift their brand image to a prestige brand and develop a new distribution sales model.

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Supply Chain Diversification and cost reduction

This is a market leading wholesaler in the women's fashion and clothing industry, supplying UK and European high street brands such as Topshop, Monsoon, New Look, Warehouse, River Island, Dorothy Perkins, Oasis etc. The Company had previously sourced from Eastern Europe. However, the rising Euro and failing Pound meant that other, more cost effective, sources needed to be found in order to maintain or increase profitability.

Leveraging SME International's deep knowledge and wide professional network, SME International helped transform the business model to a 60% SE Asia (China, Vietnam, Bangladesh) sourcing and production, 20% FE/Europe mix sourcing and production and 20% European only operating model with the abililty flex this mix if necessary. Achieved a 100% on-time and 100% customer satisfaction record (zero goods returned in two years) by establishing up Asian quality control system.

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Reduced Cost and Increased Sales

An established Australian high-end Men & Women retailer with suppliers in Australia and China were struggling to realize efficiencies and timely delivery from their existing supply chain

SME International helped them diversify their suppliers within China, increasing resilience and reducing costs through competition. SME International leveraged their strong buying and planning management skills to enable a shift from air to sea freight, further reducing costs whilst achieving 100% on time and on budget delivery.

As a result of the increased reliability, the brand was able to increase orders and hence increase revenue by 30% in 6 months.

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Ethical and sustainable sourcing

This market leading gifts and accessories company operate concessions in over 50 countries were appointed a new contract to supply to the Olympic Games. The company wanted to leverage this new contract to increase distribution through existing retailers business

SME helped source new overseas suppliers and redesigned the supply chain management process within five months to ensure company had the appropriate supply base to deliver the new range goods. As a result, they achieved over 20M GBP in retail sales. SME ensured that all suppliers (new and existing) were audited to ensure that they met the exacting standards of ethical and sustainable sourcing required by the Olympic Games (one existing supplier was discontinued)

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